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Cooler Master was founded with the mission of providing the industry's best thermal solutions. Since its establishment two decades ago, the company has remained faithful to this mission, emerging as a world leader in products and services for companies dealing with devices where heat issues must be resolved.
In pursuing this mission, Cooler Master is absolutely committed to delivering solutions that precisely meet customer requirements for features, performance, and quality. Moreover, we strive to be a reliable long-term partner for our customers that they can truly depend on. It aims to be the first and foremost name that comes to mind for companies around the world seeking thermal solutions, and seeks to build such a reputation through outstanding technology, sophisticated design, and superior service.
Cooler Master's current business encompasses a comprehensive lineup of thermal solutions for a full range of applications. Its products range from heat sinks and fans to component housing, chassis, and ducting for computers, industrial machinery, telecommunications equipment, and many other devices.
A critical component of Cooler Master's ability to successfully pursue its mission is an unstinting commitment to quality, as demonstrated by the ISO 9001 certification granted to its main manufacturing plant in Taiwan. It has also enforced ISO guidelines and is in the process of applying for ISO 9002 certification at its second and third plants, located in China. Cooler Master has also implemented a number of analytical and testing protocols to ensure top quality, including at subcontractors, to further ensure thorough quality control. Moreover, Cooler Master's dedication to quality extends beyond manufacturing to every aspect of its operation, including service.
As a company, Cooler Master is an organization that is finely tuned to the demands of providing innovative solutions that meet customer needs as rapidly as possible. Rather than adopt a traditional corporate structure and then try to retrofit operations to suit such a preexisting structure, Cooler Master's is a company built around the nature of its operations, providing maximum efficiency and strict workflow control. Focused on meeting customer requirements flexibly and efficiently, Cooler Master's workflows commence with careful surveys to understand these requirements, and then proceed to R&D, manufacturing, marketing, and sales, as part of a comprehensive and tightly integrated workflow.
Throughout the design process, Cooler Master maintains robust communications channels with customers, taking advantage of online systems as well, to keep customers informed about the status of projects and allowing Cooler Master engineers to understand customer concerns as they evolve. Moreover, Cooler Master engineers make extensive use of Computational Fluid Dynamics (CFD) analysis software tools to model heat absorption and dissipation characteristics of in-progress designs to ensure that final products completely satisfy customer specifications.
INNOVATION, SPEED & CUSTOMER SATISFACTION
The three cornerstones of Cooler Master's business philosophy are innovation, speed, and customer satisfaction. It has been Cooler Master's steadfast commitment to these values and ability to fulfill its promise to honor them that accounts for its sustained record of growth and the many long-term customers it has accumulated. Together, innovation, speed, and customer satisfaction ensure that Cooler Master is the supplier that the companies around the world rely on to deliver the best thermal solutions, creating a win-win situation both for Cooler Master and the companies that become its customers.
Cooler Master has done its utmost to build not only tangible incentives for innovation, but also a corporate culture that embraces change and creativity. The company rewards successful risk-taking by employees, regardless of whether it is rationalization of an administrative task that speeds up workflow, or a design improvement that enhances the functionality of device product. Innovation is also encouraged in the process of finding new applications for technological breakthroughs in products and services for Cooler Master customers. In fact, the ultimate aim of innovation at Cooler Master is always aims to enable technology to actually benefit customers. To provide this level of innovation, Cooler Master has built up elite R&D teams composed of outstanding engineers, many with advanced degrees, and including thermal, mechanical and materials engineers to provide specialized expertise in each of these fields. These superb teams take advantage of a sophisticated design process workflow that ensures efficiency and provides scope for innovations that are reflected in real-world enhancements. Strict process controls ensure maximum efficiency and quality at each step, beginning with thermal simulations, and proceeding to mechanical design, evaluation of mock-up samples, and on to experimental production runs, process testing, thermal and reliability testing, and finally pilot runs and mass production.
In today's fast-moving ultra-competitive business environments, companies in all industries have recognized the importance of speed. Cooler Master is constantly seeking ways to increase speed in every aspect of its operations, while maintaining flawless quality. It constantly monitors market conditions and customer requirements to maintain real-time knowledge so that it can deliver the right solutions before competitors even recognize what those solutions are.
By reducing turnaround times in all steps of its workflow, customer needs can be fulfilled with actual products or services in with increasing speed. As an example of its efforts, Cooler Master is always working to shrink the times needed to ramp up volume production to ensure it can meet large orders in a timely manner. And this same emphasis on speed is applied to qualification processes, eliminating bureaucratic delays and further ensuring that Cooler Master technological innovations can benefit customers as quickly as possible after they are developed.
Part of Cooler Master's strategy to enhance speed is the expansion of its production facilities, with new sites in China that expand production capacity so that it can more flexibly fulfill customer orders, even large ones on short notice. Once products have been manufactured, Cooler Master's highly efficient logistics infrastructure ensures that customers get prompt delivery of their orders.
Cooler Master spares no effort to create true customer satisfaction with the aim of creating the conditions for a sustained mutually beneficial partnership. One of the ways it ensures customer satisfaction is through customized products and service that take into consideration the unique needs of individual customers, rather than stopping at purely commodity type solutions that may be adequate but do not give customers real satisfaction.
Commitment to customer satisfaction is also reflected in Cooler Master's stance on quality, which is defined by customer requirements and not based on what is convenient for the company to achieve. Recognizing that our customers also seek to satisfy their own customers in turn, Cooler Master spares no effort to ensure that the quality of its products support the customer's efforts in this regard.
Cooler Master's global network of branches and operations centers also helps achieve customer satisfaction by making the company more responsive to customer's local needs, and providing quicker and more comprehensive service. Its cooperative ventures with world-leading vendors likewise ensure Cooler Master customers have access to the very best that the industry offers.
While staying true to its original mission, Cooler Master is responding to transformations in the global industry and adapting to its own rapid growth. It will continue to devote resources to developing more advanced technologies, retaining a spirit of innovation. It will also continue to refine its operations, enhancing efficiency and making the company even more responsive to customer needs and market changes as they arise, efficient, and providing even better service to customers.
Cooler Master will also continue it dedication to creating and helping realize a vision for thermal solutions, retaining its promise to customers to be their best partner.